Geezeo - Reinventing Online Banking

The official feed from the people behind Geezeo

Follow our blog for development updates, feature announcements, buzz and our thoughts on finance, community, marketing and technology.

Jan 18 2012

Worth Repeating.

Most Important Marketing Channels

(as published on The Financial Brand)

Despite many predictions declaring that traditional media is dead, roughly half of all bank and credit union marketers assert that print, TV, radio and outdoor advertising will have about the same importance in 2012 as it did last year. However, financial marketers also say that online advertising, social media and PFM tools will be growing in importance over the next 12 months. This data suggests that future of bank and credit union marketing will shift to the internet, but old habits die hard. It’s also worth noting the increase in significance of data-driven initiatives such as on-boarding, database/matrix marketing, CRM systems and direct mail.

For more information, visit http://thefinancialbrand.com/21384/2012-bank-credit-union-marketing-study-results/

Jan 17 2012

We tend to agree. Banks and credit unions can part of the “disruption”.

“Short-term disruption of the financial services industry will most likely come from within: when banks partner with financial services entrepreneurs and embrace innovation.” -

Ryan Gilbert

CEO of BillFloat

Jan 16 2012
Perceptions of wealth are often more complicated than just net worth, a new study indicates.

“People generally like assets and dislike debt, but they tend to focus more on one or the other depending on their net worth. We find that if you have positive net worth, your attention is more likely to be drawn to debt, which stands out against the positive background. On the other hand, when things are bad, people find comfort in their assets, which get more attention.”
Jan 13 2012
An interesting infographic from Fast Company, show Twitter traffic.  “This is a picture of the world, as connected by Twitter, created by Eric Fischer. It shows where people travel—and, what’s more, who they communicate with all around the world. Thus, in one map, you can see where people’s physical communities are, and their virtual ones as well.”

An interesting infographic from Fast Company, show Twitter traffic. 

“This is a picture of the world, as connected by Twitter, created by Eric Fischer. It shows where people travel—and, what’s more, who they communicate with all around the world. Thus, in one map, you can see where people’s physical communities are, and their virtual ones as well.”

Dec 23 2011

Best Wishes and Season’s Greetings

It is time to gather with family and friends, to get closer, to share stories and to exchange gifts. This is the time to celebrate, to reunite, to remember, to eat, to drink and of course, be merry. It’s also the time to thank you, our friends, fans and followers.

2011 has been a spectacular year for Geezeo. We started the year with just 13 PFM clients and will end 2011 with more than 70. Through the year our team enhanced features and benefits, launched a new referral product and began offering a variety of new services to countless financial institutions nationwide. We built upon partnerships and even added a few. In short, we’re proud of all that we have accomplished and have you and our team to thank for it.

We look forward to the challenges and possibilities 2012 will bring, and thank you for your continued support. And rest assured, Geezeo will remain a very “social” company.

Happy Holidays and a Very Happy New Year to you and your family. 

The Geezeo Team

Dec 22 2011
The 12 Shoppers of Christmas.  Via joyoftech.com and All Things Digital

The 12 Shoppers of Christmas. 

Via joyoftech.com and All Things Digital

Dec 15 2011

Can it be that grocery stores offer more robust retail delivery strategies than financial institutions? 

Dec 12 2011
Lipstick on the piggy bank? Go beyond the New Year Resolution. Make saving money a 2012 priority for your online account holders. Visa stated in a recent survey that shoppers can’t account for an average $21 spent per week. Do the math; that’s $1092 per year. Simply put, PFM can help your customers save. #PFMhelps

Lipstick on the piggy bank? Go beyond the New Year Resolution.

Make saving money a 2012 priority for your online account holders. Visa stated in a recent survey that shoppers can’t account for an average $21 spent per week. Do the math; that’s $1092 per year. Simply put, PFM can help your customers save. #PFMhelps


Dec 9 2011
Infographic of The Day: All About The Mobile App Market

There is a massive gap in the app market.
Dec 6 2011

The Words of A New Client

“ We felt that members are becoming more financially astute and more educated about their overall finances, that the time was right to offer a comprehensive Personal Financial Management tool to meet the needs of out members.  Geezeo was simply the best industry partner available that offered a PFM product that was easy to use for the members and easy to administer for the Credit Union.”

Bill Carhart, CEO, Oswego Credit Union

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