Today’s Wall Street Journal features and article by Jane Kim on “Combining Social Networking With Personal Finance”. Looks like Web2.0 and personal finance is finally seeing the light of day. Some excerpts from Jane’s article include:

“It used to be that people shied away from sharing intimate details about their financial lives.

Now, amid the rising popularity of social-networking services such as Facebook and MySpace, a crop of new personal-finance Web sites is letting users post their private personal-finance details and share advice with each other on tracking their spending and making better investment decisions.”

In the article Jane highlights Geezeo’s account aggregation and the ability to check your balances from your mobile phone.

“At Geezeo, for example, users provide their passwords for their bank and credit-card accounts, which the site uses to automatically pull users’ data into its systems…The site lets members create a consolidated view of their financial accounts and use text-messaging technology to get quick balance updates from their mobile phones.”

Jane also hits on some of the social features of Geezeo…

“On Geezeo, members can create discussion groups with other users about specific financial topics…*Starting this week, users will be able to provide feedback on financial products, such as student loans, credit cards or savings accounts.”

*Product Ratings did go live this week and another more detailed post will follow

Our favorite blogger, Katie McCaskey was also interviewed.

“Katie McCaskey, a 33-year-old New Yorker, likes the anonymity of being able to discuss her personal finances online. “I recently went back to graduate school, and I freaked out about how much this degree cost me,” says the freelance artist, who now uses Geezeo to keep track of her finances. “After frustrating everybody in my family and social circle with my concerns,” she started writing a blog to swap advice on paying down debt.”

Needless to say it’s been a pretty exciting day around here. Jane’s article has instantly raised awareness around the demand for a new generation of personal finance tools, and we’re excited that Geezeo is at the forefront of this evolution.

This entry was posted on Thursday, June 14th, 2007 at 1:01 pm and is filed under Geezeo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.