“The biggest misconception about the stock market is that self directed investing is too risky for the novice investor.�
Ever seen those ads online for Investools? What is Investools? Could it help make me a better investor? I decided to check it out.
I discovered Investools is both simple and complex. Simple, in that almost anyone motivated and dedicated could learn to use the tools. Complex, because these tools offer a chance to dive deep into a new education. For starters, who ever heard of a strangle-hold-strangle? (I’m pretty sure it’s a fancy option trade term, not a wrestling move…)
So, if you’re already tracking your investments using Geezeo and are interested in learning more about investing, this interview is for you. I sat down with Jeff at Investools about fears a lot of novice investors face.

Jeff, can you tell us a bit about what Investools offers for novice investors?
Investools offers novice investors many things, but none more important than empowerment. We have shown hundreds of thousands of individuals that they are more than capable to take their financial future into their own hands.
I came from the financial services industry 5 years ago because I saw the powerful trend taking place among self directed investors. I wanted to be a part of this change. More and more people are starting to realize that nobody cares as much about their money as they do. They want to protect their money and want to make it work for them. Having watched these same people graduate through our educational programs, you can see a sense of newly found confidence that they have the tools and the mindset to change their quality of life. That’s the empowerment I am talking about.
What are some ways that a novice investor can learn more about the stock market? Do you suggest any preparations before starting your program?
I look at it this way…the newer you are to the stock market, the better. In fact, I have sat down with market professionals and individuals with twice the market experience that I have. When it came time to teach them how to use our program, I spent a lot of time helping them unlearn a lot of things that they thought they knew about the stock market. For the most part, anyone with market experience has probably picked up some bad habits along the way, or has a biased opinion about how to do things. These things that have acted as an obstacle for many individuals in the past will become building blocks and strengths for future results.
If there were anything I would encourage someone to prepare for, it would be to prepare to learn. There will be an initial learning curve, but I can assure you it is much easier than any class you’ve ever taken. No late night cramming sessions, piles of homework, or final exams to take. You will have access to online tutorials, live presentations with market professionals, and a vast amount of resources available at your finger tips to take your education as fast or as steady as you want. You will need to commit some time up front while you are learning the ropes, but in no time at all you can turn your education into a quick and easy daily routine.
What are some common misconceptions about the stock market, or investing in stocks?
The biggest misconception about the stock market is that self directed investing is too risky for the novice investor. Everyone seems to think that investing in stocks is something that only the professionals can do. Risk is what you make of it. The truth is you don’t need a college degree in finance to analyze a stock. You don’t have to be an economist to look at a price chart and determine whether it is a bull or bear market. All you need is a little education.
I have been investing since I was 17 years old and as a self taught investor, I believe that anyone can accomplish their financial goals through educated investing.
Why do you think some people fear taking a more active role in trading?
In my opinion, I think the biggest reason is that people don’t want to put forth the effort. Based on what most individuals have heard about the market and how risky it is, they don’t think they are capable, or can do any better than a “professional� could do. I think if more people took the plunge, and started to learn more about the market, they would find out that it is not as intimidating as they thought. Investing is quite easy, actually.
Investools teaches you how to avoid the mistakes that have plagued the retail investor’s attempts at being successful in the market. With a little education, Investools provides the tools you will need to outperform the market, and the “professionals� that are incapable of beating it.
How does community involvement help an individual’s investing success?
Having a community of like minded individuals that you know are working towards the same goals that you are is an incredible tool to have when going through the learning process. Communities keep you motivated, keep you involved and keep you accountable. I can recall at a young age how difficult it was to learn about the market and how to invest, and I think how different and easier life would have been if I had a group of people to turn to. Now days I keep an online trading blog to try and make myself a part of an online community. In my opinion, it is more fun to be a part of a group than to face the challenges and success all by yourself.
The Investools community is growing at a rapid pace. There are hundreds of user groups all over the country, and our students are starting to realize that engaging themselves in a community is a lot of fun! Our online discussion boards are as active as they have ever been and a lot of people I have talked to attribute many of their successes to this resource.
Thanks, Jeff. We see similar empowerment and excitement in people here at Geezeo. Often, our users are getting excited about their finances for the first time in their life.
I will agree that Investools is pretty easy to use if you commit to taking the time to learn. I’m reminded of a quote that says, “Either you make reasons why you will do something, or you make reasons why you won’t; your choice.” With investing, you have to make reasons why you’ll stick with it in order to learn. Right now I’m in the “practice” mode, making trades using “paper money”. I would add that there is a learning curve but that with patience anyone can learn. I keep reminding myself that I don’t have to learn it all in one day.
The correlation with personal finance is two-fold. First, don’t be afraid to learn something new simply because it appears too complex at first. Personal finance and investing often seem intimidating. Yet, broken down most people are capable of learning and making positive changes.
Second, it’s never too late to find like-minded people as you learn. At Investools this means using the discussion boards. Here at Geezeo this means participating in Groups or Goals. Sure, it’s cliche, but: life really is richer if you expand your mind and help others do the same.