Friday I wondered which cost the Geezeo community more cash - iPhones, or iPods?
One could simply argue that iPhones cost more. This would be true. IPhones initially cost more. Plus, they cost more to “feed” each month thanks to cell phone fees and other subscription charges.
So how much does the Geezeo community spend on items tagged “iPhone”? The lowest spent per month was January, 2008. The average spent was $126.53. The highest month average was the previous month - December, 2007. The average Geezeo user spent $469.07/month. Could this be due to gifts purchased for themselves or others?
Contrast this with the lower-cost iPod. Specific spending habits tagged with the phrase “iPod” had a low of $12.78/month (October, 2007) and a new high of $112.25/month (April, 2008).
But is this the whole story? Probably not. For instance, how much do Geezeo users tag as “music” spending?
I was surprised. Spending was lower than I imagined — an average of $27.72 spent each month on “music”. Of course, the “music” category could represent money spent on either device. What about other digital music players? Surely some Geezeo users prefer other brands. Or maybe they tag their spending “tunes” instead.
Also, what does this say about user-generated tags? Chances are good that items tagged “music” means downloaded music. Live events might be tagged “concert”, “goingOut”, or similar. They probably would be higher averages, too. In order to get a really accurate account you’d have to wrap together multiple personalized tags. What about money spent tagged “Apple”?
Curious about the broad spending habits of others in the Geezeo community? We’ll be featuring more factoids. Remember: we cannot see your specific account. We can only see the frequency of specific, personalized tags.
We’re waiting for the weird ones. If we see something tagged “TomCruise”, we’ll do our own sofa-jumping with statistical joy. Keep personalizing your accounts!
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