“We want Givvy to become a great site used by millions of consumers to improve how they give to charity.”
Here’s a great idea for a financial site, this time with an emphasis on giving: Givvy.com. Like Geezeo, Givvy allows you to manage your finances and connect other like-minded individuals. Givvy is different in that it allows you to construct a “giving portfolio” comprised of several worthy organizations. Use it to set your personal giving targets. You can also share and promote your portfolio with your friends, spurring them into action, too.
John, why did you decide to give the world Givvy.com?
I found that my own giving was too ad hoc, resulting in a mismatch between what I care about and where my donations were actually going. It was frustrating so I started looking around for a tool to help me be more effective and didn’t find much. Hence Givvy!
How does Givvy.com facilitate charitable giving?
Givvy works similarly to Geezeo in that it is free to use and has a number of social opportunities. For example, Givvy allows users to create “giving goals”, “giving portfolios” and networks of similarly-minded friends.
What’s been the best discovery about response to the site so far?
People are responding well to the site, especially the planning tools. It’s very young so we are still learning how people are using the site and what we can improve. People are very passionate about giving, so we are getting a lot of feedback.
What are your long-range goals for Givvy?
We want Givvy to become a great site used by millions of consumers to improve how they give to charity. We want GivvyBase, our free charity database, to become a resource to any donor or person interested in nonprofits. We also are looking to shake up the workplace/employee giving market and will be delivering solutions very soon that can work for companies as small as 20 or as large as 20,000 employees.
What are your personal giving goals?
Like many people I’m still sorting that out. I care about children’s issues, especially homelessness and domestic abuse. That’s the parent in me. I’m hoping to discover more interesting organizations through Givvy and the activity on the site. Beyond that, I’m interested in environmental issues and continuing the fight to find cures to the most deadly cancers we face. There’s a history of cancer in my family and more needs to be done.
What would you say to someone who has never given an online financial contribution?
First, it’s safe. All of the donations on Givvy go through Network for Good, and they safely process millions of dollars in donations every year. Next, it’s private. You can choose to easily give anonymously on Givvy, avoiding the aggressive marketing and sales of your personal information by many charities. It’s a great way to give!
Thanks, John! Please check out Givvy.com and see how it can become part of your financial planning, too.
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