Wake Up and Smell… the Coffee Wars
Yesterday Starbucks cut 6,700 jobs and closed more stores as profits fell 69%.
Here at Geezeo we’ve been tracking what we call the “Coffee Wars” as we rate the popularity and strength of Starbucks versus Dunkin’ Donuts. Recently Starbucks threw a punch in terms of average spending per visit (see graphic below). But, yesterday’s job losses and store closures were another score for Dunkin’.
If your local Starbucks closes, where will you get your coffee fix? And if the going gets tough, on which side do you sip?
