Geezeo Team Blog: Archive

The iPhone, Verizon and the Consumer of the Future (The following is a repost of a post to the CU Times blog on February 4, 2011. Has retail banking evolved much in the past 15 months?) The announcement that the iPhone will be released on the Verizon network in the next couple of months got the tech pundits buzzing, but only slightly. That fact that Android powered phones have made major inroads...

May 3rd

You Won't Be Starbucks. (And that's ok with me.)

The following is a “reprint” of a post I did for CU Insight For the past 10 years I have heard credit union CEOs say they want to create a Starbucks-like retail experience. For some, it has been the Starbucks venee rhat has appealed to them, but for many others, it has been simply a case of follow the leader. The Starbucks retail store experience, with its music, earthy color palettes...

Apr 10th

2 tags

Marketing: The next big money sector in...

“By 2017, a CMO will spend more on IT than the CIO.” —Gartner Group

Mar 19th

3 tags

Wise Words

This quote expresses our sentiments as a business partner to clients. But it also sheds light on why products like PFM benefit financial institutions. As banking transactions continue to migrate online, how are you engaging your audience? “You need to spend a good percentage of your time with customers and clients because that keeps you externally focused.” - Kenneth Chenault,...

Mar 6th

People Make the Difference. So People, Let’s Make...

The following is a repost of post I did for CU Insight. /BC I have spent the last several years meeting with credit union people at conferences, trade shows and routine client visits. I do a fair job of keeping abreast of current affairs that impact the financial services industry. Economic forces, the regulatory environment and shifts in consumer behavior as a result of emerging technologies are...

Feb 2nd

Worth Repeating.

Most Important Marketing Channels (as published on The Financial Brand) Despite many predictions declaring that traditional media is dead, roughly half of all bank and credit union marketers assert that print, TV, radio and outdoor advertising will have about the same importance in 2012 as it did last year. However, financial marketers also say that online advertising, social media and PFM tools...

Jan 18th

We tend to agree. Banks and credit unions can part...

“Short-term disruption of the financial services industry will most likely come from within: when banks partner with financial services entrepreneurs and embrace innovation.” - Ryan Gilbert CEO of BillFloat

Jan 17th

2 tags

Perceptions of wealth are often more complicated... →

“People generally like assets and dislike debt, but they tend to focus more on one or the other depending on their net worth. We find that if you have positive net worth, your attention is more likely to be drawn to debt, which stands out against the positive background. On the other hand, when things are bad, people find comfort in their assets, which get more attention.”

Jan 16th

2 notes

Jan 13th

Best Wishes and Season’s Greetings

It is time to gather with family and friends, to get closer, to share stories and to exchange gifts. This is the time to celebrate, to reunite, to remember, to eat, to drink and of course, be merry. It’s also the time to thank you, our friends, fans and followers. 2011 has been a spectacular year for Geezeo. We started the year with just 13 PFM clients and will end 2011 with more than 70. Through...

Dec 23rd

1 tag

Dec 22nd

1 tag

Dec 15th

10 notes

2 tags

Dec 12th

9 notes

Infographic of The Day: All About The Mobile App... →

There is a massive gap in the app market.

Dec 9th

The Words of A New Client

“ We felt that members are becoming more financially astute and more educated about their overall finances, that the time was right to offer a comprehensive Personal Financial Management tool to meet the needs of out members. Geezeo was simply the best industry partner available that offered a PFM product that was easy to use for the members and easy to administer for the Credit Union.” Bill...

Dec 6th

1 tag

Nov 23rd

3 tags

Innovation Is Required. Really. Just Ask Your...

From the perspective of customer experience, innovation is no longer a decision. And it is no longer an option. It has simply become a necessity that retail financial institutions must embrace. Consumers have started to demand that their financial institutions online offerings keep up with the times. The overall evolution of the Internet has given your consumers a taste of...

Nov 14th

2 tags

“Under capitalism, real wealth has always gone to those who own the means of...”

– Seth Godin, via Chief Marketing Technologist, Scott Brinker

Nov 4th

2 notes

4 tags

Are You Part of The Solution? You Can Be, You...

American consumers are showing a new level of fiscal discipline. In August of this year, US credit card debt and other forms of revolving debt dropped to the lowest levels in 6 years. And right now, the average savings rate in the US is hovering around 5%. These remain tough economic times and people are struggling to live within their means. But you can help by offering new levels of...

Oct 18th

5 notes

3 tags

Some much change, so little time. Consumers are...

“Customers expect more from their financial providers because of the rapid introduction of new digital technologies” - Don MacDonald, Chief Marketing Officer at Fiserv

Oct 12th

1 note

Oct 11th

2 tags

Just How We Think. Insight Into Our World At...

In this new age of Engagement Banking, ‘products’ belong as much to customers or clients as they do to the suppliers or FIs that make them. Changing these products without involving the customer base or client is asking for trouble.

Oct 2nd

8 notes

3 tags

One of our favorite quotes. From our newest PFM...

“Our online users will now have access to the best financial management tool available”, said Reggie Gremillion, President, WYMAR Federal Credit Union. “The PFM solution powered by Geezeo offers our members a new level of empowerment and that is important to us strategically and directly supports our long-term commitment to meeting our member’s financial needs. PFM is the next step in online...

Sep 13th

2 tags

We'll See You In San Diego ( and Vegas)

Hard to believe that it’s almost time for the 2011 Symitar Educational Conference. Pete and Kyle will answering questions and running product demos at the Geezeo booth at the Grand Hyatt San Diego September 20th thru 22nd. You can bet we’ll be spending some quality time with our friends at Wescom Resources Group. Shawn, Steve and Bryan will be in Las Vegas, spending some time with...

Sep 7th

3 tags

Geezeo Client To Present At Engagement Expo 2011

Here is a sneak preview of the session Jim Craig, VP of Marketing - 1st Advantage Credit Union, will be conducting in Dallas this Fall. 1st Advantage is a Geezeo PFM and Referral Engine client. Capturing Customer Referrals at the “Moment of Truth” In financial services, customer referrals can provide a steady flow of profitable new customers of a similar demographic profile as the referring...

Jul 21st

8 notes

2 tags

Jul 19th

Retail Bankers Need To Watch Google+ →

Interesting thinking from @leimer

Jul 18th

2 tags

Our Favorite Quote of The Day

“We reviewed several PFM solutions over the course of nine months. After narrowing it down to two providers that offered the most robust set of solutions, Geezeo’s PFM continued to be the product that our team gravitated towards,” said Kevin Kolar, Vice President of Bradford-Scott Data Corp., a Sharetec partner. “The presentation of their software makes for a nice user experience, however, what...

Jul 6th

5 tags

Americans connecting with card issuers via social...

An article on http://www.finextra.com/ caught my eye this morning. According to a study by Synergistics, consumers in the US are starting to use social media to connect with their credit card issuers. They report that 25% of respondents become a fan, friend or follower of their card provider. Here are some findings: 1/3 say they became socially connected to keep up with special promotions or...

Jun 23rd

2 notes

We Love Referrals

Referrals are simply one of the most powerful forms of marketing that a financial institution can utilize and it’s a relatively inexpensive marketing approach. Managed correctly, referrals can have more of an impact than any other marketing tactic or promotional effort. Yet it’s surprising how under utilized referral programs are in the financial services industry.

Jun 10th

3 tags

Think Beyond The Wallet →

Favorite line in this Brett King blog post…”it can give you context”. And that is exactly what PFM can provide.

Jun 7th

May 26th

May 17th

Large or Small, PFM Can Drive Change In The Retail...

A post yesterday on the Information Week website caught my eye. It highlights the need to start thinking of PFM as a cornerstone to an Online Financial Management (OFM) strategy. Here are some highlights: Point #1 FIs must not only invest in upgrading their existing PFM tools to include all these functions (budgeting,expense categorization, cashflow) but take the logical step of incorporating...

May 3rd

1 tag

Apr 27th

2 tags

Happy Earth Day. Pay it green.

In one year, by switching from paper to electronic billing, statements and payments, the average American household could reduce an estimated 113 pounds of greenhouse gas emissions; the equivalent of: Preserving 20 square feet of forest from deforestation.

Apr 22nd

3 tags

The World Has Gone Mobile

“Worldwide mobile phone sales to end users totaled 417 million units in the third quarter of 2010, a 35 percent increase from the third quarter of 2009, according to Gartner, Inc. Smartphone sales grew 96 percent from the third quarter last year, and smartphones accounted for 19.3 percent of overall mobile phone sales in the third quarter of 2010.” Like it on not, a more mobile society has...

Apr 20th

Storefront Means Business for Chase →

Apr 13th

2 tags

Mar 30th

2 notes

Maybe It's Time to Re-Engineer The Basic Retail...

There’s a lot of great innovation happening in the retail banking world- PFM, P2P, mobile/apps, remote deposit capture, rewards/targeted offers, etc. It’s all about engagement banking. Simply put, engagement banking is about providing banking and advisory services to your customers or members where and when and how they want it. It’s all about today’s consumer: finding out...

Mar 11th

3 tags

ATM Fail - Not #EngagementBanking

Mar 2nd

The Nation Get's Larger

With the addition of Central Bancorp, Geezeo has a pressence in: California Florida Illinois New Jersey Virginia Oklahoma Texas Missouri Kansas Minnesota Oregon Maryland

Feb 22nd

A Tribute To Our Newest Markets

USS Oklahoma USS Kansas

Feb 17th

2 tags

If Social Media Were a High School →

Everyone in this high school is activity engaged.

Feb 15th