Americans connecting with card issuers via social...
An article on http://www.finextra.com/ caught my eye this morning. According to a study by Synergistics, consumers in the US are starting to use social media to connect with their credit card issuers. They report that 25% of respondents become a fan, friend or follower of their card provider. Here are some findings: 1/3 say they became socially connected to keep up with special promotions or...
We Love Referrals
Referrals are simply one of the most powerful forms of marketing that a financial institution can utilize and it’s a relatively inexpensive marketing approach. Managed correctly, referrals can have more of an impact than any other marketing tactic or promotional effort. Yet it’s surprising how under utilized referral programs are in the financial services industry.
Think Beyond The Wallet →
Favorite line in this Brett King blog post…”it can give you context”. And that is exactly what PFM can provide.