Worth Repeating.

Most Important Marketing Channels

(as published on The Financial Brand)

Despite many predictions declaring that traditional media is dead, roughly half of all bank and credit union marketers assert that print, TV, radio and outdoor advertising will have about the same importance in 2012 as it did last year. However, financial marketers also say that online advertising, social media and PFM tools will be growing in importance over the next 12 months. This data suggests that future of bank and credit union marketing will shift to the internet, but old habits die hard. It’s also worth noting the increase in significance of data-driven initiatives such as on-boarding, database/matrix marketing, CRM systems and direct mail.

For more information, visit http://thefinancialbrand.com/21384/2012-bank-credit-union-marketing-study-results/